My target audience would be males between the ages of late teens to late 20's (16-29) as i feel that this would be the prime age group that my product would appeal to. I would class my target audience as 'individuals' (people who respond to advertising which emphasise quirkness or individuality) as they would most likely care about their appearance, and the style that my product is trying to achieve would appeal most to this group of people. My advert would appeal to this target audience as the advert itself promotes connotations of quirkness and it gives the impression of the kind of image that my target audience would be trying to achieve within their fun, carefree lifestyles! It would also be appealing because of the places in which the advert would be seen. For example, a large proportion of the advertising for my product would be at bus stops or generally just street advertising, as opposed to internet pop-ups, as my target audience are much more likely to see the advert out and about in contrast to being at home on their computers.
The technologies aided greatly in the process of the construction of the advert, so much so that if i didn't have these technologies, i would not have been able to produce it in the first place! These include everything from photoshop to digital cameras. The digital camera was used to take the initial picture of my subject to then put it onto the computer, and i then used photoshop to import and edit the picture, warp the background, insert text to the advert, manipulate the bottle for the product, and then save it as a final image. Overall, i feel very comfortable using these technologies to this extent. I feel i am quite capable of using them well to this level.
My advert really only represents certain social groups. For example, it represents male, young-adults, whom i would describe as striving to be individuals. By looking at my advert i would say they are presented as being carefree with a naturally trendy feel about them. Almost to say they are cool without trying to be! This is the aspect of these social individuals that i want to be most highlighted, that will attract them to buying my product.
Friday, 30 October 2009
Sunday, 18 October 2009
Layer Cake
Layer Cake (2004)
Director: Matthew Vaughn
Writer: JJ Connolly
Release Date: 1st October 2004 (UK)
Company: Sony Pictures Classics
Opening sequence analysis
· Very first shot shows the back doors of a van – generic signifier of a thriller film. Other signifiers in the same shot include explosions and gunfire, which could also imply a thriller theme, setting the scene for the film.
· All throughout the opening sequence there are lots of panning shots following the characters – gives a flowing motion as if to guide you through the story.
· Voiceover – narrating and talking you through the initial background story of the film before any real action begins, so the audience better understands what is going on/who the characters are etc. during the voiceover he refers to the audience as ‘mate’, which is an example of familiarisation. This puts the audience on the same level as XXXX, as if he’s putting the audience in the film.
· CGI’s (computer generated images) are used to show what the future of the drug/pharmaceutical industry could be like – showing a glimpse into the future before returning back to the present time, with the opening having been in chronological order.
Director: Matthew Vaughn
Writer: JJ Connolly
Release Date: 1st October 2004 (UK)
Company: Sony Pictures Classics
Opening sequence analysis
· Very first shot shows the back doors of a van – generic signifier of a thriller film. Other signifiers in the same shot include explosions and gunfire, which could also imply a thriller theme, setting the scene for the film.
· All throughout the opening sequence there are lots of panning shots following the characters – gives a flowing motion as if to guide you through the story.
· Voiceover – narrating and talking you through the initial background story of the film before any real action begins, so the audience better understands what is going on/who the characters are etc. during the voiceover he refers to the audience as ‘mate’, which is an example of familiarisation. This puts the audience on the same level as XXXX, as if he’s putting the audience in the film.
· CGI’s (computer generated images) are used to show what the future of the drug/pharmaceutical industry could be like – showing a glimpse into the future before returning back to the present time, with the opening having been in chronological order.
Thursday, 15 October 2009
media advert - wave
My finished media advert, starring Alex Marshall, designed to promote my made-up hair product 'wave'!
Thursday, 8 October 2009
(OLD IDEA) Initial Research into the habits of British Film Audiences
This was my first idea of a report for my research, but have since come across a few problems when it came to graphing the data, so used a different idea! Which is in the proceeding post.
For my report, I will construct a questionnaire consisting of closed questions all about how films are marketed to the British public, and give it out to a few citizens of Norwich, of around 3-4 differing areas in which people tend to spend their free time, to see if this affects the way in which they hear about/discover films. This will produce a set of around 9-12 quantitative data, which I will then graph.
For my qualitative data, I will produce a second questionnaire with open questions to get a better gauge of people’s opinion, then go out into the city with a partner to ask people where they consume films (e.g. at the cinema, on TV, or via the internet). Like with the quantitative results, I will ask the same groups people who spend their free time in specific areas, and will ask about 3-4 different people in total. Finally, I will analyse these results to see if they met my expectations.
I expect to find from this research that the places in which people spend their free time does in fact affect the ways the British public both consume film and the ways in which they hear about these films via marketing. For example, people that regularly catch the bus everyday may well hear about films through adverts on bus stops. Or people who generally spend their time at internet cafés, might choose to watch films via the internet.
For my report, I will construct a questionnaire consisting of closed questions all about how films are marketed to the British public, and give it out to a few citizens of Norwich, of around 3-4 differing areas in which people tend to spend their free time, to see if this affects the way in which they hear about/discover films. This will produce a set of around 9-12 quantitative data, which I will then graph.
For my qualitative data, I will produce a second questionnaire with open questions to get a better gauge of people’s opinion, then go out into the city with a partner to ask people where they consume films (e.g. at the cinema, on TV, or via the internet). Like with the quantitative results, I will ask the same groups people who spend their free time in specific areas, and will ask about 3-4 different people in total. Finally, I will analyse these results to see if they met my expectations.
I expect to find from this research that the places in which people spend their free time does in fact affect the ways the British public both consume film and the ways in which they hear about these films via marketing. For example, people that regularly catch the bus everyday may well hear about films through adverts on bus stops. Or people who generally spend their time at internet cafés, might choose to watch films via the internet.
Friday, 2 October 2009
Clavin Klein advert analysis essay
I have chosen this advert for Calvin Klein’s new male and female fragrance range to analyse for my essay as I feel it is very effective in its purpose, and has a lot of interesting points and features on which to pick up on.
3 words I would use to describe this advert would be: Confident, Passionate and Mysterious…
I feel that this advert very much promotes confidence for a number of reasons. First of all, if ck’s target audience is to sell this product for a male audience, it gives a very positive attitude towards the male character in the advert. The man’s body language is saying that he is in control and confident about the situation. The advert is basically wanting you to think that if you, the consumer, purchase this fragrance, you too will be confident just like the man in the advert. Another word that this advert promotes that strongly links in with the confidence is ‘intimacy’. If you look towards their facial areas, you can see just how close the two subjects are. Because of the fact that they are promoting both a male and a female range, the intimate factor of the advert is extremely important in the sales pitch in order to get across their point that, whichever gender you are, if you buy this product you too will have the confidence to become this intimate with someone.
Another large aspect of the advert is how it portrays passion between the two subjects. Like confidence, passion is also closely linked to intimacy. If you look closely at their faces you can really see the message ck are trying to get across about their fragrance. The look in the eyes of the models really shows the passion they are feeling, how they are looking at each other so intently. To associate the fragrance with passion would be a good selling point, as this could well be an aspect that the consumer wants to feel when wearing it. The way that the woman is pushed up against the wall is definitely promoting passion within the product. From looking at this body language and closeness of the man and woman in the advert, you can see that the company want passion to be a connotation of their fragrance.
There is also definitely a sense of mystery about the advert… which would intrigue the consumer into buying the product with the intent of also wanting to have a mysterious side to themselves perhaps! The main reason I would describe the advert as mysterious, is because of the very clever lighting on both the models and the background. If you look at the eyes of the man and woman, there is some very dark lighting as to hide their eyes, not knowing who they are adds an element of mystery in itself. Both the background and foreground of the ad have a very hazy effect to them. This haziness is frequently associated with a dreamy, mysterious kind of feeling, almost like fog. This is a very important factor that compliments the sense of mystery that the company want to associate their fragrances with, which potential buyers want to be a part of.
The colours and lighting used in the advert also play an important role in telling what the company want their fragrance to be associated with. The grey, subtle colours used clearly show that they want it to be based around an urban theme, and indicate the kind of target audience they are trying to attract. This specific theme can also be distinguished by the fact that the picture itself is printed in almost a faded fashion like a gloomy urban street; there are no real bold colours. You can also notice the use of very light, subtle blue and yellow in the bottom half in the picture, most likely used to show the contrast between men and women to whom this advert is aimed both at. In general, the lighting on the two subject is quite bright, highlighting them both to show importance, yet still merging them into the urban backdrop theme as not to use any bold outlines or block colours. This, as previously mentioned, adds to the sense of mystery about the advert.
3 words I would use to describe this advert would be: Confident, Passionate and Mysterious…
I feel that this advert very much promotes confidence for a number of reasons. First of all, if ck’s target audience is to sell this product for a male audience, it gives a very positive attitude towards the male character in the advert. The man’s body language is saying that he is in control and confident about the situation. The advert is basically wanting you to think that if you, the consumer, purchase this fragrance, you too will be confident just like the man in the advert. Another word that this advert promotes that strongly links in with the confidence is ‘intimacy’. If you look towards their facial areas, you can see just how close the two subjects are. Because of the fact that they are promoting both a male and a female range, the intimate factor of the advert is extremely important in the sales pitch in order to get across their point that, whichever gender you are, if you buy this product you too will have the confidence to become this intimate with someone.
Another large aspect of the advert is how it portrays passion between the two subjects. Like confidence, passion is also closely linked to intimacy. If you look closely at their faces you can really see the message ck are trying to get across about their fragrance. The look in the eyes of the models really shows the passion they are feeling, how they are looking at each other so intently. To associate the fragrance with passion would be a good selling point, as this could well be an aspect that the consumer wants to feel when wearing it. The way that the woman is pushed up against the wall is definitely promoting passion within the product. From looking at this body language and closeness of the man and woman in the advert, you can see that the company want passion to be a connotation of their fragrance.
There is also definitely a sense of mystery about the advert… which would intrigue the consumer into buying the product with the intent of also wanting to have a mysterious side to themselves perhaps! The main reason I would describe the advert as mysterious, is because of the very clever lighting on both the models and the background. If you look at the eyes of the man and woman, there is some very dark lighting as to hide their eyes, not knowing who they are adds an element of mystery in itself. Both the background and foreground of the ad have a very hazy effect to them. This haziness is frequently associated with a dreamy, mysterious kind of feeling, almost like fog. This is a very important factor that compliments the sense of mystery that the company want to associate their fragrances with, which potential buyers want to be a part of.
The colours and lighting used in the advert also play an important role in telling what the company want their fragrance to be associated with. The grey, subtle colours used clearly show that they want it to be based around an urban theme, and indicate the kind of target audience they are trying to attract. This specific theme can also be distinguished by the fact that the picture itself is printed in almost a faded fashion like a gloomy urban street; there are no real bold colours. You can also notice the use of very light, subtle blue and yellow in the bottom half in the picture, most likely used to show the contrast between men and women to whom this advert is aimed both at. In general, the lighting on the two subject is quite bright, highlighting them both to show importance, yet still merging them into the urban backdrop theme as not to use any bold outlines or block colours. This, as previously mentioned, adds to the sense of mystery about the advert.
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