(OLD IDEA) Initial Research into the habits of British Film Audiences

This was my first idea of a report for my research, but have since come across a few problems when it came to graphing the data, so used a different idea! Which is in the proceeding post.

For my report, I will construct a questionnaire consisting of closed questions all about how films are marketed to the British public, and give it out to a few citizens of Norwich, of around 3-4 differing areas in which people tend to spend their free time, to see if this affects the way in which they hear about/discover films. This will produce a set of around 9-12 quantitative data, which I will then graph.

For my qualitative data, I will produce a second questionnaire with open questions to get a better gauge of people’s opinion, then go out into the city with a partner to ask people where they consume films (e.g. at the cinema, on TV, or via the internet). Like with the quantitative results, I will ask the same groups people who spend their free time in specific areas, and will ask about 3-4 different people in total. Finally, I will analyse these results to see if they met my expectations.

I expect to find from this research that the places in which people spend their free time does in fact affect the ways the British public both consume film and the ways in which they hear about these films via marketing. For example, people that regularly catch the bus everyday may well hear about films through adverts on bus stops. Or people who generally spend their time at internet cafés, might choose to watch films via the internet.