Wave Advert Analysis

My target audience would be males between the ages of late teens to late 20's (16-29) as i feel that this would be the prime age group that my product would appeal to. I would class my target audience as 'individuals' (people who respond to advertising which emphasise quirkness or individuality) as they would most likely care about their appearance, and the style that my product is trying to achieve would appeal most to this group of people. My advert would appeal to this target audience as the advert itself promotes connotations of quirkness and it gives the impression of the kind of image that my target audience would be trying to achieve within their fun, carefree lifestyles! It would also be appealing because of the places in which the advert would be seen. For example, a large proportion of the advertising for my product would be at bus stops or generally just street advertising, as opposed to internet pop-ups, as my target audience are much more likely to see the advert out and about in contrast to being at home on their computers.

The technologies aided greatly in the process of the construction of the advert, so much so that if i didn't have these technologies, i would not have been able to produce it in the first place! These include everything from photoshop to digital cameras. The digital camera was used to take the initial picture of my subject to then put it onto the computer, and i then used photoshop to import and edit the picture, warp the background, insert text to the advert, manipulate the bottle for the product, and then save it as a final image. Overall, i feel very comfortable using these technologies to this extent. I feel i am quite capable of using them well to this level.

My advert really only represents certain social groups. For example, it represents male, young-adults, whom i would describe as striving to be individuals. By looking at my advert i would say they are presented as being carefree with a naturally trendy feel about them. Almost to say they are cool without trying to be! This is the aspect of these social individuals that i want to be most highlighted, that will attract them to buying my product.