Initial Research into the habits of British Film Audiences

For my report, I will construct a questionnaire with the aim of comparing and testing if there is any relationship between the cinema people choose to visit on a night out, and the places in which they choose to eat (assuming they are going out for a night with the intention of eating, going to the cinema, or both), taking mainly into account the costs of each. I will give out the questionnaire to 16 different people of our target audience (teenagers/young adults of the ages around 16-19), and then for a set of quantitative results we will chart the data, and then comment on our results compared to what we expected to find for the qualitative aspect. This will cover the sector of the investigation ‘where British audiences consume film’.

These will be the options for film viewing and eateries. They are listed from least expensive to most expensive, as for example a visit to cinema city is going to be relatively cheap in comparison to a premiere seat at Odeon, because of a number of reasons (quality of seats, screen size, location, or films on offer).

Hire DVD for home/friends
Cinema City
Vue
Odeon Premiere Seats

Supermarket snack
McDonalds
Pizza Hut
Frankie & Benny’s 3-course meal

For the section on ‘how films are marketed to the British audience’ I will produce a second section of questions on the same questionnaire, asking about where my target audience generally hear about or see new films of their interest. I will then graph these results.


Expectations
From this research I expect to find that the cinemas people plan to visit will in fact affect the places in which they buy their food. For example, I expect there to be 2 different distinct things happen: people whom watch at the Odeon will most likely either eat at Frankie & Benny’s because they could be more well-off and be able to afford both of the more expensive options, or what could also happen is you can get people who are most passionate about film rather than eating, who will chose to view at the Odeon, but not have enough money to eat a proper meal out so choose the cheaper option of buying a supermarket snack. Also, I would imagine that people who plan on hiring out a DVD to watch at home, will most likely just buy supermarket snacks as they would be more convenient to eat at home.