Research Conclusion

In conclusion, I feel that overall the results gathered from our research have indicated my expectations were generally correct, and that the place in which people of a teenage or young adult age choose to view their films, does in fact affect the places in which these people decide to eat. I think this is due mainly to the costs of the facilities in relation to the financial positions of the people asked! For example, the bar chart of the results for ‘where British audiences consume films’ clearly shows that, of the people who chose to hire a DVD to watch at home, the majority said they would just buy supermarket snacks (most likely because they have a lack of funds available to spend on going out, or because of the convenience of enjoying a night in). Very few from this category actually choose to eat from a restaurant (only 1 – McDonalds). In contrast, those who chose to visit the more expensive Odeon cinema, did in fact choose to eat out in more restaurants on average in comparison to the other 3 film-viewing options. To support this, you can see that this Odeon-viewing category contained the only person who said they would visit Frankie & Bennie’s (the most expensive of the options given) as an eatery. This result would indicate that this person is quite financially stable and can afford to splash out on a night out! So overall, there may not have been a completely clear, directly positive correlation between the places people view film and the places they choose to eat, but from looking at the results I think it is fairly safe to say that there is definitely some relation between them, and the cinema people choose does affect their choice of eatery. It appears that people with less money available tend to choose the cheaper options, whereas those with more money available will choose the more expensive ones.

From these results I have also discovered that the large majority of the people asked find out about new films of their interest coming out by television adverts. This is not a surprise due to the amount of television that is watched by teenagers! The least popular forms of finding out about them, was by internet pop-ups and phoning the box office. This neither is a surprise as most pop-ups are generally ignored by the majority of people, and the use of phones for researching about films directly has subsided due to the mass popularity of the internet.